Digital innovations in the construction industry: NOVAZOON participates in the Innovation Journey of Cyberforum Karlsruhe

The digital age is creating pressure for action.

On 19.06. Together with the Cyberforum Karlsruhe, we are dedicating ourselves to the promising opportunities that digitalization brings with it.

The focus is on digital innovations in the construction industry.

Bastian Deck and Fabio Denis Pereira
present a selection of our practical projects from the construction industry and go into detail about their process and the success factors for digital innovations in the construction industry.

You are interested in digital innovations in the construction industry, then register here for the event on 19.06.:
https://lnkd.in/djtkaJVt

Potentials of AI in business transformation:
Chatbots like ChatGPT change our everyday life – which aspects support the transformation in a meaningful way?

One of our work sessions at Innovation Day 2023 focused on the potential of AI in business transformation. Exciting discussions arose about how various forms of AI are changing our everyday working lives. The session began with a brief input that highlighted, among other things, key dimensions of AI in a business context.

This was followed by a self-location of all participants to assess the current prevalence of AI as well as its strategic relevance in their individual business context. On this basis, an open discussion followed in which typical use cases, realized added values, and central challenges surrounding the application of AI in companies were addressed.

Our top three takeaways from the worksession:

• The use of AI varies greatly between companies and industries. While some companies are still busy creating a suitable data basis, others have already firmly integrated AI components into their product and service portfolios.
• There was strong agreement that AI has a very high strategic relevance and thus plays an important role in achieving long-term business goals.
• Successful application of AI requires both strategic governance at the executive level and operational enablement at the employee level. This is the only way to realize the potential in a meaningful and sustainable way.

Finally, we would like to thank all participants again for the good inputs and the exciting discussions. It was great fun!

What relevance does AI play in your company? Feel free to leave us your individual experiences / thoughts in the comments.

NOVAZOON holds guest lecture at Karlsruhe University of Applied Sciences

Last week Fabio gave a guest lecture in the field of “Digital Business Models” at Karlsruhe University of Applied Sciences around the topic of idea generation / ideation.

Essential contents of the lecture were among others the following questions:

How can new business models be discovered and solution ideas developed?

• Why it is important to focus on the user and their needs?
• How do you describe a problem systematically?
• How do I create a common understanding in a new team?

Innovative approaches were discussed together and Fabio offered insights into practical methods. He also shared the top 5 innovation myths to the studious that we encounter regularly in our venture building practice.

We would like to thank Claas Christian Wuttke from HKA for the opportunity to give a guest lecture within his semester and look forward to further cooperation 😊

NOVAZOON Best Practice Insights: Smart Pricing as a Key Success Factor of Digital Business Models

Smart pricing is a crucial success factor for the implementation of digital business models.
Based on our experience, we at NOVAZOON have developed the
𝗦𝗺𝗮𝗿𝘁 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗖𝗮𝗻𝘃𝗮𝘀 developed.
This is guided by the following best practice:

1) Analysis of market conditions and customer structure
2) Elaboration of a pricing strategy including market positioning, competitive behavior and price structure
3) Pricing evaluation based on six characteristics of pricing.
4) Validation of the pricing model with selective customers and stakeholders.
5) Rollout of the validated pricing model and continuous monitoring

The result is a holistic and concrete pricing concept that is used by our well-known customers and has proven to be a central building block for the successful monetization of digital business models.

Are you looking for innovative pricing models for your digital business models, products or services?
Then contact our experts now and make a non-binding appointment:

We look forward to the exchange!