We believe that every company can benefit from digital business models and innovations.

As an innovation & venture builder, we work together with the leading industrial and service companies. Our expertise: Together we build innovative business models and successfully launch them on the market. We are more than an external partner or consultant – we always act for the success of our projects and ventures. We bring our entire network to bear and are willing to take on corporate responsibility.

Our team is unique.

Experts and entrepreneurs in digital transformation and business models with a successful track record

In-depth technology skills with implementation skills in, among other things, IoT applications, cloud-native platform development, machine learning and apps

    Method-based and objective through trend-setting best practices that we have developed with leading research institutions in Europe

    Innovation & Venture Building certified by TÜV Süd and certified by the Federal Office of Economics and Export Control

    Independent and strongly positioned.


    We are owner-managed, operate independently in the market and access an innovative ecosystem and partner network with over 45 network partners.

    We have received the award for
    TOP Digital Transformation
    Solutions Provider 2022 in Europe!


    Here you can find our interview in the CIOApplications Europe Magazine

    The Leading Minds

    Professor Armin Roth

    Professor Armin Roth

    Senior Associate

    Prof. Armin Roth is an expert in digital transformation, intelligent products, processes and services. He has in-depth practical experience from over 25 years of consulting work.

    He is the editor of numerous specialist publications on the topics of performance management and digitization/industry 4.0, including Springer’s bestselling work: Introduction and implementation of Industry 4.0
    as well as the reference book Holistic Performance Management.

    In addition, he holds a professorship for corporate management in the business informatics course at Reutlingen University .

    Bastian Deck

    Bastian Deck

    Executive Partner

    Bastian Deck is considered one of the leading minds for innovative, digital business models in Germany. With over 20 years of practical experience in various consulting functions and management positions in industrial and software companies, he brings his expertise to our customers.

    Bastian Deck has already built up a large number of successful business models, most recently the innovative Industry 4.0 platform AXOOM, which he successfully established on the market. In addition, he researches the Middlesex University in London on “digital transformation of business models”.

    Arrange a get-to-know appointment with our experts now


    We look forward to receiving your inquiry in the Innovation & Transformation business units,

    digital business models, venture building, and technology & software relevant topics.


    We ask for your understanding that advertising inquiries, supplier and HR service offers will not be processed / considered.

    Bastian Deck,

    Managing Director

    Book a get-to-know appointment with our expert Bastian Deck now


    Prof. Armin Roth,

    Senior Partner

    Book a get-to-know appointment with our expert Prof. Armin Roth now


    Fabio Denis Pereira,

    Head of Innovation &
    Venture Building

    Book now a get to know appointment with our
    Experts Fabio Denis Pereira

    Steffen Bäumler,

    Head of Innovation &
    venture building

    Book an appointment with our expert Steffen Bäumler now.



    Tobias Blattner,

    Head of Solutions &
    Technology Architectures

    Book a get-to-know appointment with our expert Tobias Blattner now


    Press Releases & Publications

    Press release

    Karlsruhe-based company honored as TOP 10 provider in Europe of solutions for digital transformation

    References from over 30 business model innovations convinced the jury.

    Click here for the press release of the press box

    Click here for the article in CIOApplications magazine


    NOVAZOON in the article with CIOApplications Europe Magazine

    Unlocking the Power of Digital Transformation – Success through Transformation!

    The digital transformation of established companies is one of the most important challenges for global business leaders and a key success factor for future business models and talent recruitment.
    In an increasingly competitive market environment driven by networked IT systems, platforms as well as cloud-based solutions, it seems inevitable for companies to evolve their traditional business model towards digitally integrated and innovative value creation.

    “We are not just a typical consulting firm, but an entrepreneurial full-service partner offering a broad spectrum of business innovation and business model transformation” – Bastian Deck, CEO of NOVAZOON.

    Click here to read the article in CIOApplications Europe Magazine.

    NOVAZOON remains owner-managed as an independent company

    Capgemini has appointed our partner company, the Braincourt GmbH – Part of Capgeminia specialist for business intelligence and data science services, on October 7, 2022 – Braincourt will thus become part of the Capgemini Group.

    NOVZAOON GmbH, headquartered in Karlsruhe, Germany, remains independent and owner-managed – Prof. Armin Roth and Bastian Deck take over all shares through a management buy-out. “With the buyout of NOVAZOON, we are continuing the success story as a separate and independent company,” say Prof. Roth and Deck. “We would like to thank our Braincourt colleagues for the great collaboration and wish them all the best for their next stage with Capgemini Group.”

    NOVAZOON was last published by the CIO Applications Europe magazine as one of the ten leading providers in Europe for digital business model transformation. The jury based the award in particular on the innovative methods used for transformation, the deep-tech capabilities applied, and the references of over 30 business model innovations.

    Publication Introduction and implementation of Industry 4.0



    What does a successful implementation of Industry 4.0 look like?

    This book systematically presents the concept, paradigms and relevant technologies of Industrie 4.0 as well as their overall context. Contrary to the common, purely technological and application-oriented approach, the book additionally brings together strategic, tactical and operational levels of consideration into an integrative strand. At the heart of this is a process model that describes the need for action at the strategic and operational levels. A practical case, different Industrie 4.0 use cases and renowned experts from research and practice make this reading interesting for newcomers to the topic, but also for those interested in implementation in middle and upper management who want to gain a new perspective on the complexity of the topic. The glossary makes the book a valuable reference work for the topic of Industry 4.0.


    You can find the order link to the book here.

    Publication Holistic Performance Management



    This is how you secure corporate success in the long term!

    What do permanently successful companies do differently? Armin Roth identifies the success factors and uses them to develop the concept of holistic performance management: It integrates the five sub-disciplines of corporate performance management, business process management, project and employee management, and management of holism and the long term into one system. Companies thereby sustainably increase their performance and competitiveness. Management cockpits ensure target-oriented control at the strategic and operational levels.

    For the first time, this integrative approach is presented in this book.

    You can find the order link to the book here


    Working at NOVAZOON

    Our motto is “Creating Tomorrow’s Business.”

    That’s why we work according to a modern work attitude. We maintain an agile working environment with exciting projects. We don’t have big hierarchies. Our aim is to deliver services at the highest level. This requires openness, mental flexibility and the courage to make changes. A hands-on mentality and a certain “greed for something new” are part of our DNA.

    We think and organize all topics “end-to-end” and set up cross-functional teams. We live our attitude towards our team according to two simple principles: LEARN and GROW . In this way, we ensure that every employee can contribute and develop successfully in all areas – holistically.

    Would like more?

    Follow us – don’t miss any more news

    Always stay up to date and follow us on LinkedIn – don’t miss any more news.

    Here is our LinkedIn profile with regular updates on innovative projects and business models.

    Would you like to work with us on the innovations of the future?

    In addition to a modern and open corporate culture, we have many interesting aspects to offer:

    • Working on exciting projects
    • Team spirit & professionalism
    • Freedom for your own commitment
    • Individual mentoring
    • Working with modern and practical
    • Modern work equipment
    • Flexible working hours


    Digital innovations in the construction industry

    Digital innovations in the construction industry: NOVAZOON participates in the Innovation Journey of Cyberforum Karlsruhe The digital age is creating pressure for action. On 19.06. Together with the Cyberforum Karlsruhe, we are dedicating ourselves to the promising...

    Potentials of artificial intelligence (aI) in business transformation

    Potentials of AI in business transformation: Chatbots like ChatGPT change our everyday life - which aspects support the transformation in a meaningful way? One of our work sessions at Innovation Day 2023 focused on the potential of AI in business transformation....

    NOVAZOON runs the Baden Mile

    NOVAZOON runs the Baden MileIn perfect running weather, our colleagues laced up their running shoes for the Baden Mile. The "Baden Mile" is one of the most famous running courses in southern Germany and covers a total of 8 kilometers, 888 meters and 89...

    NOVAZOON Innovation Day 2023 – open exchange of our community in Karlsruhe

    NOVAZOON Innovation Day 2023 - open exchange of our community in Karlsruhe Yesterday, our NOVAZOON Innovation 2023 took place with over 50 participants from the digital economy, high-tech companies, innovative entrepreneurs and forward thinkers. We were guests at the...

    Mobility innovation with NOVAZOON and TTK GmbH Karlsruhe

    Mobility innovation with NOVAZOON and TTK GmbH Karlsruhe Our colleagues Fabio and Marius were recently invited to an exchange on the topic "Digital HOAI - Mobility Innovation" at TTK in Karlsruhe. The discussion revolved around digital planning processes for mobility...

    NOVAZOON Innovation Story with Stern Stewart & Co.

    NOVAZOON Innovation Story with Stern Stewart & Co.Scalable enterprise/IT architectures will have a significant impact on future work. Read how we aligned one of Europe's leading airline groups for the future in the Innovation Story.

    NOVAZOON gives guest lecture at HKA

    NOVAZOON holds guest lecture at Karlsruhe University of Applied SciencesLast week Fabio gave a guest lecture in the field of "Digital Business Models" at Karlsruhe University of Applied Sciences around the topic of idea generation / ideation. Essential contents of the...

    NOVAZOON Innovation Story with MORYX

    NOVAZOON Innovation Story with MORYXDigital platform business models in industry scale differently than traditional B-2-C models. But how do you successfully enter the market? With MORYX, the open software platform for the industry, we have answered this question....

    Unlocking the Power of Digital Transformation – Success through Transformation!

    Unlocking the Power of Digital Transformation - Success through Transformation! The digital transformation of established companies is one of the most important challenges for global business leaders and a key success factor for future business models and talent...

    NOVAZOON Best Practice Insights: Smart Pricing as a Success Factor for Digital Business Models

    NOVAZOON Best Practice Insights: Smart Pricing as a Key Success Factor of Digital Business ModelsSmart pricing is a crucial success factor for the implementation of digital business models.Based on our experience, we at NOVAZOON have developed the𝗦𝗺𝗮𝗿𝘁 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗖𝗮𝗻𝘃𝗮𝘀...

    NOVAZOON Newsroom

    Visit our newsroom for exciting insights into our everyday work as an innovation & venture builder.


    our locations

    Location Karlsruhe:

    Hirschstr. 2
    76133 Karlsruhe

    Location Stuttgart:

    NOVAZOON GmbH – c/o Braincourt GmbH
    Bertha Benz Square 4
    70771 Leinfelden-Echterdingen