We believe that every company can benefit from digital business models and innovations.

As an innovation & venture builder, we work together with the leading industrial and service companies. Our expertise: Together we build innovative business models and successfully launch them on the market. We are more than an external partner or consultant – we always act for the success of our projects and ventures. We bring our entire network to bear and are willing to take on corporate responsibility.

Our team is unique.

Experts and entrepreneurs in digital transformation and business models with a successful track record

In-depth technology skills with implementation skills in, among other things, IoT applications, cloud-native platform development, machine learning and apps

    Method-based and objective through trend-setting best practices that we have developed with leading research institutions in Europe

    Innovation & Venture Building certified by TÜV Süd and certified by the Federal Office of Economics and Export Control

    Independent and strongly positioned.


    We are owner-managed, operate independently on the market and are part of the internationally successful Braincourt Managementberatung group of companies with around 100 employees in Stuttgart, Karlsruhe, Munich, Düsseldorf, Berlin, Vienna, Graz and Lucerne.

    We have received the award for
    TOP Digital Transformation
    Solutions Provider 2022 in Europe!


    Here you can find our interview in the CIOApplications Europe Magazine

    The Leading Minds

    Professor Armin Roth

    Professor Armin Roth

    Senior Associate

    Prof. Armin Roth is an expert in digital transformation, intelligent products, processes and services. He has in-depth practical experience from over 25 years of consulting work.

    He is the editor of numerous specialist publications on the topics of performance management and digitization/industry 4.0, including Springer’s bestselling work: Introduction and implementation of Industry 4.0
    as well as the reference book Holistic Performance Management.

    In addition, he holds a professorship for corporate management in the business informatics course at Reutlingen University .

    Bastian Deck

    Bastian Deck

    Executive Partner

    Bastian Deck is considered one of the leading minds for innovative, digital business models in Germany. With over 20 years of practical experience in various consulting functions and management positions in industrial and software companies, he brings his expertise to our customers.

    Bastian Deck has already built up a large number of successful business models, most recently the innovative Industry 4.0 platform AXOOM, which he successfully established on the market. In addition, he researches the Middlesex University in London on “digital transformation of business models”.

    Arrange a get-to-know appointment with our experts now

    We look forward to receiving your inquiry in the Innovation & Transformation business units,

    digital business models, venture building, and technology & software relevant topics.


    We ask for your understanding that advertising inquiries, supplier and HR service offers will not be processed / considered.

    Bastian Deck,

    Managing Director

    Book a get-to-know appointment with our expert Bastian Deck now


    Prof. Armin Roth,

    Senior Partner

    Book a get-to-know appointment with our expert Prof. Armin Roth now


    Fabio Denis Pereira,

    Head of Innovation &
    Venture Building

    Book now a get to know appointment with our
    Experts Fabio Denis Pereira

    Steffen Bäumler,

    Head of Innovation &
    venture building

    Book an appointment with our expert Steffen Bäumler now.



    Tobias Blattner,

    Head of Solutions &
    Technology Architectures

    Book an appointment now to get to know our expert
    Tobias Blattner


    Press Releases & Publications

    Press release

    Karlsruhe-based company honored as TOP 10 provider in Europe of solutions for digital transformation

    References from over 30 business model innovations convinced the jury.

    Click here for the press release of the press box

    Click here for the article in CIOApplications magazine


    Publication Introduction and implementation of Industry 4.0



    What does a successful implementation of Industry 4.0 look like?

    This book systematically presents the concept, paradigms and relevant technologies of Industrie 4.0 as well as their overall context. Contrary to the common, purely technological and application-oriented approach, the book additionally brings together strategic, tactical and operational levels of consideration into an integrative strand. At the heart of this is a process model that describes the need for action at the strategic and operational levels. A practical case, different Industrie 4.0 use cases and renowned experts from research and practice make this reading interesting for newcomers to the topic, but also for those interested in implementation in middle and upper management who want to gain a new perspective on the complexity of the topic. The glossary makes the book a valuable reference work for the topic of Industry 4.0.


    You can find the order link to the book here.

    Publication Holistic Performance Management



    This is how you secure corporate success in the long term!

    What do permanently successful companies do differently? Armin Roth identifies the success factors and uses them to develop the concept of holistic performance management: It integrates the five sub-disciplines of corporate performance management, business process management, project and employee management, and management of holism and the long term into one system. Companies thereby sustainably increase their performance and competitiveness. Management cockpits ensure target-oriented control at the strategic and operational levels.

    For the first time, this integrative approach is presented in this book.

    You can find the order link to the book here


    Working at NOVAZOON

    Our motto is “Creating Tomorrow’s Business.”

    That’s why we work according to a modern work attitude. We maintain an agile working environment with exciting projects. We don’t have big hierarchies. Our aim is to deliver services at the highest level. This requires openness, mental flexibility and the courage to make changes. A hands-on mentality and a certain “greed for something new” are part of our DNA.

    We think and organize all topics “end-to-end” and set up cross-functional teams. We live our attitude towards our team according to two simple principles: LEARN and GROW . In this way, we ensure that every employee can contribute and develop successfully in all areas – holistically.

    Would like more?

    Follow us – don’t miss any more news

    Always stay up to date and follow us on LinkedIn – don’t miss any more news.

    Here is our LinkedIn profile with regular updates on innovative projects and business models.

    Would you like to work with us on the innovations of the future?

    In addition to a modern and open corporate culture, we have many interesting aspects to offer:

    • Working on exciting projects
    • Team spirit & professionalism
    • Freedom for your own commitment
    • Individual mentoring
    • Working with modern and practical
    • Modern work equipment
    • Flexible working hours


    We are there – INDUSTRY.forward EXPO 2022

    Wir sind dabei - INDUSTRY.forward EXPO 2022Wir sind Teil der vierten INDUSTRY.forward EXPO 2022, DEM digitalen Festival der Industrie. Kern der EXPO ist das hochwertige technische Konferenzprogramm mit folgenden Festival Stages: INDUSTRY FORWARD, NEXT TECHNOLOGY,...

    NOVAZOON international – our presentation at the university in Latvia

    NOVAZOON international - our presentation at the university in LatviaOn Sept. 15, 2022, Prof. Armin Roth participated as a keynote speaker at the Digital Transformation and Development of IT Solutions event in Riga, Latvia. Armin was invited to lecture at the...

    NOVAZOON is venture building partner of MAEX Medical Care GmbH , a digital health tech company from Karlsruhe, Germany.

    NOVAZOON is venture building partner of MAEX Medical Care GmbH , a digital health tech company from Karlsruhe, Germany.We invest in MAEX Medical Care GmbH- an innovative health tech company from Karlsruhe. The company's goal is to provide optimal support for...

    NOVAZOON – TOP 10 Digital Transformation Solution Provider in Europe awarded!

    NOVAZOON - Top 10 Digital Transformation Solution Provider Europe!We were recognized by CIOApplications Europe magazine as one of the top ten providers in Europe for digital business model transformation.The jury justifies the award in particular with the innovative...

    #Wetransform – Developing sustainable and successful business models for the future

    #Wetransform - Developing sustainable and successful business models for the futureDeveloping sustainably successful business models:At our workshop as part of the 8thDigital Excellence 2022 , we assessed, among other things, the framework conditions for digital...

    NOVAZOON Best practices insights

    NOVAZOON Best Practices Insights: Data-based Business Model Innovation  The context, innovation and implementation phases form the basis in the development of a business model. In all phases, we use the latest methods and best practices, which we have developed...

    Afterwork at NOVAZOON

    Afterwork at NOVAZOONGolf - it looks simple, but it is not ;To play well, you need a lot of technique and practice. It's just like innovating business models - the right technique, methodology and experience helps to be successful. Our colleagues Fabio, Tobias and...

    Innovation through cooperation

    Innovation through cooperationHow do small and medium-sized enterprises (SMEs) in particular manage to be sustainably innovative and thus successful in the age of digitization? In cooperation with Frauenhofer IAO, we were involved in the study and got to the bottom of...

    Spot Award at NOVAZOON – a small thank you for great achievements

    Spot Award at NOVAZOON - a small thank you for great achievements! We gave a Spot Award each to our two colleagues Fabio Pereira and Marius Zimmermann! It is important to us that exceptional commitment and achievements are recognized to a special degree. In our...

    NOVAZOON Teamday

    NOVAZOON TeamdayAt our summer team day, we reflected this time on the topic of corporate culture. At our Teamdays, we usually review and work on our business model. In order to be successful in the long term, it is of course very important to constantly develop and,...

    NOVAZOON Newsroom

    Visit our newsroom for exciting insights into our everyday work as an innovation & venture builder.


    our locations

    Location Karlsruhe:

    Hirschstr. 2
    76133 Karlsruhe

    Location Stuttgart:

    NOVAZOON GmbH – c/o Braincourt GmbH
    Bertha Benz Square 4
    70771 Leinfelden-Echterdingen