NOVAZOON Best Practice Insights: Smart Pricing as a Key Success Factor of Digital Business Models

Smart pricing is a crucial success factor for the implementation of digital business models.
Based on our experience, we at NOVAZOON have developed the
𝗦𝗺𝗮𝗿𝘁 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗖𝗮𝗻𝘃𝗮𝘀 developed.
This is guided by the following best practice:

1) Analysis of market conditions and customer structure
2) Elaboration of a pricing strategy including market positioning, competitive behavior and price structure
3) Pricing evaluation based on six characteristics of pricing.
4) Validation of the pricing model with selective customers and stakeholders.
5) Rollout of the validated pricing model and continuous monitoring

The result is a holistic and concrete pricing concept that is used by our well-known customers and has proven to be a central building block for the successful monetization of digital business models.

Are you looking for innovative pricing models for your digital business models, products or services?
Then contact our experts now and make a non-binding appointment:

We look forward to the exchange!

Building digital business models requires flexibility and hands-on mindset!

One of the first thoughts in digital business models is often a website or smartphone app. In the industrial context in particular, however, digital business models often have several components – so-called “hybrid service bundles”. These consist of software, hardware and a service component with the main focus on customer benefits. The hardware (e.g. in the form of a smart sensor) often takes on the role of a “data supplier” and thus represents an “enabler” for digital and data-based business models.

For this reason, our tech experts not only have expertise in web / app development and enterprise architecture, but also cover hardware-related development activities.

For some time now, we have been supporting Phoenix Contact Smart Business in setting up an innovative business model in the field of e-mobility. The solution enables kWh-accurate and legally compliant billing of Charge@home charging processes – regardless of the wallbox used. This benefits the driver of the vehicle, companies with e-fleets and e-mobility service providers. In addition, this approach is particularly environmentally friendly, as existing wallbox infrastructures can be easily connected.

A key component of this project was the successful further development of wallbox connectivity with the help of a smart IoT gateway. A reason for our tech colleagues to once again be on the road outside of the classic office environment and carry out the final tests together with the Phoenix Contact Smart Business Team.

We are very proud of the results achieved and would like to take this opportunity to thank Anton Schönenberg and Armin Baur for their excellent cooperation. A big thank you also goes to our NOVAZOON Tech colleagues Tobias Blattner and Marcel Dietz, who accompanied the project on-site.

NOVAZOON participates in a course at the Karlsruhe University of Applied Sciences

Our colleague Fabio has already been actively involved in the courses at Karlsruhe University of Applied Sciences since 2017.

Most recently, he lectured on the topic of “Development of Services as Venture Builder” as part of the lecture “Development of Services”, which is led by Prof. Claas-Christian Wuttke.

Fabio spoke about pitches, venture building and the development of digital services from practice and discussed with the students.

He was also able to listen to the pitch presentations of the students from the Faculty of Industrial Engineering and Business Informatics. Super exciting results and presentations around the questions

“How can digital platform business models based on DAK (Digital Automatic Coupling) revolutionize freight transport?” and

“How can we contribute to sustainability through a smart transparency app for consumers?” were presented.

Many thanks to Prof. Claas-Christian Wuttke and the Karlsruhe University of Applied Sciences, who make it possible for us to actively participate in the events and to give the students insights into practice. It always gives us a lot of pleasure!

Welcome to the NOVAZOON Team

We are very pleased to welcome Daniel Rodriguez to our team as Expert Innovation & Venture Building.

Daniel is a co-founder of several companies and has successfully built innovative SaaS solutions as well as digital platform models in the B2B sector in particular over the past few years.

Prior to that, he gained several years of experience in the corporate environment of a large bank as a management board advisor as well as an advisor in corporate development and was involved in a wide range of topics in the areas of corporate strategy, business unit development, M&A, and innovation management.

His competencies lie primarily in identifying new business areas, developing digital business models, and building scalable solutions and companies.

With his many years of experience and distinctive skills, he will strengthen our team with immediate effect. We are very happy to welcome Daniel with us and wish him a good start 😊