Health Tech Business Model Innovation

Together with NOVAZOON we have developed a promising business model with strong value propositions. The entire NOVAZOON team fully convinced us in the cooperation: from innovation workshops, the right methodology, a clear customer focus to the technical implementation of an app solution.

Andreas Spaetgens

executive Director , Max Grundig Clinic

Project and business model content

Development of a digital and platform-based business model, product innovation approaches, monetization strategies. App prototypes derived from this as well as a roadmap for a successful implementation and market entry strategy.

  • Workshop series to develop the essential content of the business model innovation.
  • Structured description of customer/patient/clinic and doctor needs
  • Definition of use cases and strategic alternatives for action
  • Development of an implementation roadmap with dedicated market validation approaches
  • Transfer of the business model into a digital product approach (web platform + app)
  • Creation of an app prototype and transfer to product development
  • Exploratory data analysis and identification of the challenges

customer benefits

  • Methodically and structured developed digital business model
  • Content of the future medical assistance platform with features and up-selling potential defined
  • Evaluation of the business model template according to competition criteria incl. Cost advantages, higher scalability and partner ecosystem
  • Detailed overview of digital trends in the medical market as well as anticipated business and technical changes.
  • Description and planning of specific actions and next steps (short/medium/long term) that will be used to translate the results into successful implementation.
  • Creation of a product prototype for patient validation
  • Transfer to software product development incl. software product management