Customer Data Platform

NOVAZOON convinced us with its structured methodology for the user-centric definition and prioritization of use cases. In a very short time, we have achieved excellent results for our further successful digital transformation. We also enjoyed working remotely with NOVAZOON, as it is very varied and professionally organized.”

Karl Zank

Head of Global Online Business Development, FESTO

Project and business model content

Support in setting up a digital sales hub by systematically developing use cases for a customer data platform.

  • Remote workshop series using the latest tools, methods and moderation techniques.
  • Merging and standardizing the know-how distributed in interdisciplinary departments.
  • Methodical derivation of customer requirements and added value.
  • Structured description, prioritization and elaboration of use cases and the associated user stories.
  • IT-technical evaluation of the resources required for implementation and data sources to be connected.

customer benefits

  • An interdisciplinary team that has a sound knowledge base and a customer and user-oriented view of the use cases being processed.

  • Efficient consolidation and central visualization of existing knowledge from all departments.

  • Systematically described user and customer requirements and user stories derived from them.

  • Structured and prioritized use cases, which consider both business and technical dimensions.

  • Structured roadmap for further success in the focus area “Digital Sales”.

  • Decision basis for the use of different IT tools and software architectures.